As crazy as that sounds, that is the new benchmark, ONE BILLION USERS! Not that long ago it was one million users that made people get excited. This new benchmark is a result of easy electronic access, fast adopting global applications and global forward thinking companies. How will this start changing/influencing the world in politics, behavior and other human influenced decision making? I don’t know the answer, but I think we have to think about this new trend and if there needs to be any regulations to dampen these companies influence.