As crazy as that sounds, that is the new benchmark, ONE BILLION USERS! Not that long ago it was one million users that made people get excited. This new benchmark is a result of easy electronic access, fast adopting global applications and global forward thinking companies. How will this start changing/influencing the world in politics, behavior and other human influenced decision making? I don’t know the answer, but I think we have to think about this new trend and if there needs to be any regulations to dampen these companies influence.
Does it bother you that Google now has seven applications that have one billion or more users? Gmail, Android, Chrome, Maps, Search, Youtube and the Google Play store all have more than a billion users. This level of concentrated connection by a single company is unprecedented by any company in history. They truly have the reach to connect to the entire world. Will that translate to influence? If it does, what does that mean for countries that are changing? (the US, UK, and country in transition ) Or does google drive that change by having such a reach?
Of course other tech companies are part of that elite group of 1 Billion users.
Facebook has 1.8 Billion daily users. Fake news spread on Facebook is said to have driven the 2016 US presidential election.
Apple has sold one 1 Billion iPhones and claims over 1 Billion iOS 10 daily users. (Across the iPhone, iPad, iPOD and Apple Watch.)
Microsoft can’t be left out, as they have 1.2 Billion users of their MS Office program.
But Microsoft can’t say that about Windows 10, as it is still at 400 million (a large number by any measure) users.
Overall these companies have huge reach to their users. What will they do with that influence. Google for one has a motto “Don’t Be Evil” but what happens if a more control oriented management takes over? Thought provoking challenges as companies and their applications have the chance to go beyond national boundaries and influence world trends and opinions.